Impress Dental

Complete guide on: how to create a Dental Practice Video

Full guidance on how to make a Dental Practice Video

If you have not started creating dental videos for your practice yet, you are likely falling behind. But don’t worry, here we give you a complete guideline on how to repurpose your videos.  As for most videos, the rawer and simpler it is, the more authentic the content comes out to be (which is an important factor to the audience).

Just in case you don’t know where to start, here’s a detailed explanation of how to create a dental practice video. After reading the blog, you’ll have the required knowledge to start creating engaging marketing content for your dental practice. 

Be relevant, concise, and memorable

Before you start creating your dental practice video, you need to know what content is relevant to your patients. A relevant dental video will address the questions and interests of your most valued patients. So, start asking yourself who these most valued patients are. These patients usually have the talent to help you bring out the best results. 

Next, keep the dental practice video short and straight to the point as people have low attention spans. You also need to ensure the video strikes an impression on your audience to keep it memorable. 

Always try to hit these 3 targets of being relevant, concise, and memorable if you want to create impactful dental practice videos. This will make you an expert in the eyes of patients, and they will likely watch your videos for knowledge and security. 

A dental practice promo video

A complete guide on how to create a promotional video for your dental practice

Steps to Creating Your Dental Practice Video

Below are the production process steps for creating your best dental practice video.

Step 1:

First, start by defining a specific objective of what the dental practice is to achieve. With a clear and strong objective, you have an intention towards what the videos are to achieve for the practice. 

Step 2:

As mentioned before, the most important rule to create a great dental practice video is to make sure the video is relevant, concise, and memorable. Tailor your video to your most valuable patients and define any key messages you want to tell them.

Step 3: 

Next, do relevant research. Then brainstorm and plan so that you and your team have a clear idea of what the video is about.

getting ideas for dental video practices

Brainstorming and innovative ideas to create engaging videos

Step 4:

Now that you have the idea, storyboard, and script it to help you and your team visualise the final video and the message to be conveyed properly. 

Step 5: 

It’s time to shoot your dental practice video! You can do it by yourself or get it done by a professional videographer. If you do it by yourself, you can use your phone or a low-budget camera with a decent mic. 

However, if you have enough budget, it will benefit you to get it done professionally as expert videographers are able to create videos that have an honest and genuine “hook” from their years of experience. 

Step 6:

Finally, edit the videos yourself or get them done by experienced editors. Moreover, add some music to give it some life too. 

 

After reading this blog you may have a better understanding of the steps you should follow to produce a dental promo video. Should you have any doubts, do not hesitate to get in touch.

Thank you for reading,

Melvin.

 

Contact Impress Video now

Do you want to do a Video for your Dental Practice? Here at Impress Video, you will be able to do so with video production and marketing professionals. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!

Talk to one of our experts
Scroll to top