Measuring the effectiveness of a dental course is a lot easier if you have a video recording of it. This is mainly because organisers have access to video metrics. In case you are unfamiliar with video metrics, they are numbers and statistics measuring the progress towards your goals. Examples of video metrics for a dental course video could be the engagement rate, the skills gained by the attendees, and the information retained, among many others.
You can centralise these stats and numbers into one place through the use of a video content management system (video CMS). Alternatively, you can use the analytical tools of the video platform used. These analytical tools may not provide though all the necessary information.
YouTube, for example, has its own analytical tool inbuilt. It gives you access to information about engagement, retention, click-through rate, etc.
Nevertheless, if you do not have access to any of these systems, you can then take surveys or quizzes for video viewers. This will help you understand the improvements you should make. Understanding what the gaps are, has a lot of long-term benefits. More people will potentially attend follow-up seminars or events.
Moreover, there are several dental marketing video tips for dentists that will help you learn and that can be useful to implement in your strategy.
By now, you already know which metrics and tools you can use to measure the effectiveness of your dental course. But knowing what is working and what could be improved is not enough to ensure the success of your event. Therefore, we’ve decided to share with you some tips to create compelling dental training videos.
Make sure you have a clear objective in mind. What do you want to achieve with your video? By stating this clearly, you can then move to how to achieve that goal.
Communicate the objective to the audience at the beginning of the course. This will motivate them and ensure they are engaged. Also, it could be a good idea to make a forum where viewers can talk to each other. Hence, increasing their engagement and motivation.
Break the content down into bite-size pieces. Dental Seminars and courses tend to have a lot of complex content to cover. Make it easier for the audience to understand the content.
Tell a story. Human beings are inspired by stories and remember them easily. Even more, by telling a story it is more likely for viewers to connect with the video emotionally and really interact with it.
Make sure the dental educational video has decent production quality for your video to last and stand out. High-quality video with efficient edits and graphically animated annotations makes the learning curve a lot faster.
Use visuals and animations to enhance understanding. Dental procedures and techniques can be complicated to understand, so using visuals and animations can help simplify the process and make it easier for viewers to follow along.
Use real-life examples to illustrate your points. Providing real-life examples can help viewers relate to the content better and understand how it applies in a real-world scenario.
Use clear and concise language. Avoid using technical jargon and speak in a language that is easy for the audience to understand. This will help ensure that the message is received and understood by everyone.
Include interactive elements in the video. This could include quizzes or questions that the audience can answer throughout the course. Interactive elements can help keep the audience engaged and ensure that they are retaining the information.
Provide a clear call-to-action at the end of the video. Whether it’s to book an appointment or to learn more about a specific topic, make sure the audience knows what action to take after watching the video.
By following these tips, you can create an effective dental video that not only measures well but also engages and educates your audience. Remember to keep your audience in mind and focus on creating content that is easy to understand and engaging.
As we have mentioned, recording a training video does not mean it will be successful. Therefore, there are some ways to boost the efficiency of a course. Hopefully, you will now have a clearer idea of how to measure the effectiveness of a dental course.
Thank you for reading,
Melvin
Do you want to do a Video for your Dental Practice? Here at Impress Video, you will be able to do so with video production and marketing professionals. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!