Gensmile Dental wanted to capture a series of patient testimonials from the practices they were acquiring. Their main objective was to reinforce the quality of the services they were still providing. The practices were located across the UK, so we travelled all around the country to capture the interviews and client testimonials. Despite being a dental group, they wanted each of the practices to be a stand-alone practice, so we edited the videos accordingly. This is something clients liked as they enjoyed the feel of familiarity.
