Tom from the Campbell Academy, a dental teaching company, shares his experience of working with the team at Impress. He discusses how we approached the brief and how we over-delivered what they were expecting.
Our team at Impress Video has been filming dental exhibitions and producing short videos to extend the lifetime value of events for more than 15 years. These videos also aim at raising brand awareness and bringing new attendees to the next event.
Initial meeting
We get to know your company and the people behind it and identify what makes your practice unique.
Ideas development
Once aware of your company’s features and goals, we present the creative approach for your idea through professional scripting and storyboards.
Filming & editing
With a clear plan, we film your project and bring the creative elements to life, on time and within budget.
Distribution
Next up, we help you distribute your videos, and provide ongoing support to ensure they run smoothly.
In 2018, nearly 57% of the 1,500 interviewed event organisers decided not to produce video content during their events due to the high investment required. 94% of those who filmed and used video for promotional purposes found it effective. They obtained a high return on investment. This was mainly because videos encouraged large groups of people to attend their next events. Thus, if you have enough budget consider filming your next event as the final video will probably help your company grow.
In case you decide to produce the video yourself, here are some of the steps you should follow:
When producing a dental exhibition video, ensure you add the main reasons to attend your exhibition. Usually, people attend exhibitions to find the latest trends and innovations, to meet industry experts and big brands, to expand their network, for the exciting experience exhibitions have to offer, and for the freebies. Thus, try to add at least one of these reasons to your video. It is useful to convince more people to attend your next dental exhibitions.
A dental exhibition video production will be a key asset for your organisation only if you promote and repurpose it effectively. Some of the actions that you can carry out to maximise the investment are the following: