Why Our Clients Chose Us 

Tom from the Campbell Academy, a dental teaching company, shares his experience of working with the team at Impress. He discusses how we approached the brief and how we over-delivered what they were expecting.

Our Dental Exhibition Video Examples

Our team at Impress Video has been filming dental exhibitions and producing short videos to extend the lifetime value of events for more than 15 years. These videos also aim at raising brand awareness and bringing new attendees to the next event. 

Our Video Production Process

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Initial meeting

We get to know your company and the people behind it and identify what makes your practice unique.

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Ideas development

Once aware of your company’s features and goals, we present the creative approach for your idea through professional scripting and storyboards.

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Filming & editing

With a clear plan, we film your project and bring the creative elements to life, on time and within budget.

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Distribution

Next up, we help you distribute your videos, and provide ongoing support to ensure they run smoothly.

Film your next dental exhibition 

In 2018, nearly 57% of the 1,500 interviewed event organisers decided not to produce video content during their events due to the high investment required. 94% of those who filmed and used video for promotional purposes found it effective. They obtained a high return on investment. This was mainly because videos encouraged large groups of people to attend their next events. Thus, if you have enough budget consider filming your next event as the final video will probably help your company grow.   

Steps to produce a video in a dental exhibition 

In case you decide to produce the video yourself, here are some of the steps you should follow:

  • Firstly, survey the area to identify key locations, including quiet areas for talking-head interviews.
  • Secondly, create a plan and an agenda for the day of the event.
  • On the day of the event, film some stands, capture key sponsors and, interview key dentists. 
  • Capture some decorative features and consider filming outside of the location to give some context to the event too.
  • Lastly, send the dental exhibition video to all attendees and key contributors once the event has finished. 

Make sure you show people the reasons to attend your event 

When producing a dental exhibition video, ensure you add the main reasons to attend your exhibition. Usually, people attend exhibitions to find the latest trends and innovations, to meet industry experts and big brands, to expand their network, for the exciting experience exhibitions have to offer, and for the freebies. Thus, try to add at least one of these reasons to your video. It is useful to convince more people to attend your next dental exhibitions. 

Maximise the ROI of your dental exhibition video production

A dental exhibition video production will be a key asset for your organisation only if you promote and repurpose it effectively. Some of the actions that you can carry out to maximise the investment are the following:

  • Create shorter videos showcasing people enjoying themselves and smiling to create an emotional response.
  • Use numbers and quotes to highlight the interest in the exhibition.
  • Drop the names of important attendees.
  • Create hashtags to make it easy for people to find any content created around the event. 
  • Add a call to action at the end of each video. Examples of CTAs are sign up now, register now, follow us, etc.
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