Jayme from 360 Dental Care, a Manchester-based dental practice, shares why they chose our video production company to produce their promotional video and his experience with the team at Impress.
Here at Impress, we give each dental clinic promo video a personal touch. We believe that every practice is unique. Thus, we take time to learn and understand which traits make a specific dental practice exclusive.
Initial meeting
We get to know your company and the people behind it and identify what makes your practice unique.
Ideas development
Once aware of your company’s features and goals, we present the creative approach for your idea through professional scripting and storyboards.
Filming & editing
With a clear plan, we film your project and bring the creative elements to life, on time and within budget.
Distribution
Next up, we help you distribute your videos, and provide ongoing support to ensure they run smoothly.
Dental clinic promo videos are a powerful tool in dentistry. They show potential clients how the practice looks like and who is the people behind the brand. Having a realistic view of the practice creates enthusiasm and encourages people to book appointments. Besides, dental clinic promo videos contribute to an increase in customer satisfaction. Clients are satisfied as long as expectations match reality. If they watch a promotional video, this is more than likely to happen.
First of all, make sure the promo video is relevant to your target audience. It should address common questions and be of their interest. Besides, effective promo videos are short, concise, unique, and memorable. So ensure your promo video hits these targets too. Lastly, add a call to action (CTA) to your video to show people what are the next steps they should follow. Those that watch the video until the end are probably interested in your services. Don’t miss the opportunity and direct them to a platform where they can make an appointment. Common CTAs in dentistry are: learn more about our services or schedule an appointment.
Most people prefer to learn about products or services by way of video. Creating videos rather than images or texts to promote your dental practice is then key to reach larger audiences. Besides, current stats from Cisco show that video is projected to make up 82% of all consumer traffic by the end of the year 2022.
Additionally, video marketing gives dentistries an opportunity to stay ahead of the curve in the dental industry. Many dental clinics are still using traditional marketing techniques to advertise their services. Investing in video production can position your brand as an up-to-date and forward-thinking dental practice. Innovation improves your brand’s image too.
Google’s algorithm does not scan text only. It looks at other types of media to better understand what your dental practice can offer. Having video on your pages adds value to your website and consequently, helps you boost your search rankings.
Videos not only help you rank higher but increase website traffic too. This is important as Google’s search engine also ranks based on the amount of incoming traffic you have. Besides, Google pays close attention to how long people are staying on your site. Dental clinic promo videos can encourage people to stay on your page for longer periods of time. Google cares about video content, which means you need to care about it too.