Importance of Patient Testimonial Videos

Patient testimonial videos are one of the best marketing resources you could have at your disposal. Who best to bring in new patients than your existing ones? They put a face to your business and give credibility to your brand. Besides, testimonial videos show people that you respect and value your clients’ opinions. This may improve your brand’s image.

Another benefit of patient testimonial videos is improved exposure. Testimonial videos are more attractive, engaging, and shareable than written reviews or any other text-based content. Thus, producing patient testimonial videos may help you increase your online visibility. 

Tips On Making Creative Testimonial Videos 

If you decide to produce the testimonial videos yourself, make sure you follow these tips:

• Nothing sparks more curiosity than a story. So, ensure there is a story behind each testimonial video. Otherwise, viewers will lose their attention.
• Avoid memorising scripts because the whole point of a patient testimonial is to show the human side of the business. 
• Make sure the video connects to people emotionally. People are most inspired to act based on emotions, not facts.
• Talk about how the service will benefit them rather than the cool features of the dental service.
• Make sure the clients are kept at ease.

Why get patient testimonial videos done professionally?  

You can either ask your clients to record themselves, do it yourself, or hire a professional video agency to film all the patients at your practice. If you have enough budget, we recommend you hire videographers. They have the expertise needed to produce and edit videos in a way that attracts the right clients and scales the dental practice. In addition, outsourcing the service will save you time and allow you to focus on your tasks. 

Getting the Best Out of Your Dental Patient Testimonials

To get the best out of your dental patient reviews you should use them effectively in a wide range of business media. For example, your website, social media, and email. Having testimonial videos on your website immediately makes your content more interesting, informative, and easily sharable. Testimonial videos on your website also boost your rankings, making it easier for potential clients to find and access your website. Another way to get the best out of your patient testimonial videos is to share them on social media. In social media, there are millions of active users daily and its use is on the rise. Posting content on social media helps you expand your brand’s reach. Lastly, embedding videos on emails not only increases click-through rates but makes emails more interesting to read.