Reasons to live stream your dental webinars 

Many countries still have social distancing rules and restrictions on large gatherings in place to prevent the spread of the coronavirus. If that is your case, live stream your dental webinar. Live dental webinars, apart from being a great alternative to in-person events, allow you to reach and engage larger audiences and offer live support. This extra support helps brands create deeper connections with their audiences. 

Guidance to stream live your dental webinars 

Follow these practices to increase your webinar’s viewership and boost results:

• Firstly, make sure your content is valuable.
• After that, create a solid marketing plan to promote your live stream. Consider using social media, email marketing, or even influencer marketing to promote your live dental webinar.
• Send out invitations to the live stream in advance.
• Test the equipment before the event to make sure it works.
• Ensure you have good internet connections to avoid cut-offs.
• Encourage attendees to share the webinar’s link with others .
• Lastly, leave some time for a Q&A at the end of the live stream 

Best platform for the live stream

There are many platforms out there where you can live stream your dental webinar. Examples of live streaming platforms are YouTube Live, Facebook Live, LinkedIn, Periscope, Zoom, or Instagram. Nonetheless, you should choose the most used platforms by your audience. Choosing the right platform is key to reach the desired audience and get a return on investment.

Tips to maximise the investment of your live dental webinar 

In order to maximise the investment, embed the video recording into your website or create shorter clips to upload them to your social media accounts. You can also add them to your email marketing campaigns. Alternatively, select the most interesting bits and create promotional videos for your next dental webinars. Finally, extract still images and quotes from the live stream to create compelling posts for your social media accounts.