Impress Dental

How can animated videos help dental practices?

Di you know animated videos help dental practices to grow? It is mainly because of its effectiveness, that it is becoming more and more popular these days.

Lots of companies are using animated videos to showcase their products, explain their services or share their ethos. The great advantage of animation is that it brings a lot of flexibility in the way you want to create content for your dental practice. 

Especially in dentistry, it can sometimes be very difficult to explain complex procedures and processes with sophisticated technology. But animation is here to bridge that gap. So animated videos can help your dental practice to easily demonstrate to your patients the procedure of the treatment they are receiving. 

Use the Benefits to Grow Your Dental Practice

It is time to start using the benefits of animated videos to grow your dental practice.

Alleviate patient fears

Sharing dental procedures such as dental implants through videography can be scary and not appealing to patients. However, the stylish and fun visuals of animation can keep the patients at ease and alleviate any fears. Besides, one of the main benefits of animated videos is that they can be done very quickly by a professional team of animators.

To stand out from competitors

The competition in the dental industry is increasing and your dental practice needs to stand out. The use of animation will help you position your brand as an innovative, creative, and futuristic company. In addition, animators tend to use bold colours that easily catch the viewers’ attention.

Improve search rankings

Did you know animated video can improve your search rankings too? This is because Google’s algorithm investigates how many and for how long visitors stay on your website. Animated videos, if done properly, can be very engaging and increase the average time spent on the site, improving as a consequence your SEO score. Higher rankings may lead to an increase in the number of clients.  

Tell the story you want

Lastly, animated videos help dental practices bring your ideas to life and tell almost any story you want. There is so much to take advantage of and be creative when trying to promote your dental practice…There are no limits.  

The animation process for your dental practice

An animated video can help you grow your practice

Use of animated videos to grow a dental practice

  1. Take time to understand your objective in creating an animation video. For example, this could be to create a dental animation for a root canal procedure or explain your practice ethos.
  2. Find a meaningful message, as you must connect with the audience. 
  3. With the help of an animation team, you can create a storyboard to visualise the storyline play out scene by scene. 
  4. Add a professional voice-over suitable to your practice as it is critical for the success of an animation video.
  5. Now, the animators can animate in sync with the voice-over and bring the storyboard created into life.
  6. After the animated video has been finished, double-check if it conveys the message properly and start posting it on your social media accounts. Make sure there is a clear call to action so users know what to do after watching the animation video.

 

We hope you found this blog interesting and thank you for reading,

Melvin.  

 

Contact Impress Video now

Do you want to do a Video for your Dental Practice? Here at Impress Video, you will be able to do so with video production and marketing professionals. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!

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