You can repurpose your dental videos, as probably you will have been creating dental videos for a while, and you will have quite a few old ones that you do not know what to do with anymore. At first, you distributed the dental videos to achieve certain goals, accomplishing your intended objectives. Now that the purposes have been served by the old videos, it is time to put those videos in the archives.
Not really. It is possible to give the old dental videos a new life. Maximise your Return on Investment (ROI) by distributing them to different platforms.
Repurposing your dental videos can help you reach wider audiences. Besides, the message of the videos will be strengthened each time you share them on a different platform. Lastly, repurposed videos are useful to emphasise that you are an expert in the area and if you are repurposing them in refreshing ways, you start to gain credibility.
Here are a couple of examples of how you can repurpose your dental videos.
The most convenient length of a video varies depending on the platform you are posting it to. It is your responsibility to look at what length is best for each platform. YouTube, for example, is a great platform to post 10-minute videos.
Do some research and start breaking down your videos into smaller chunks to meet the needs of each platform. Re-edit them if it is necessary to achieve your objectives too.
Email marketing is one of the most effective marketing tools. Besides, emails, when combined with videos, become a lot more interactive and engaging.
If you decide to use your dental video for your email marketing campaign, break it down and create email series to make the most out of the video.
To give dental videos more value and elaborate on them, you can turn the videos into blogs. Having dental videos turned into blogs can also contribute to your website optimisation, which could end up ranking higher on search engines. However, you have to make sure blogs are visually appealing (with graphs, flowcharts, images, GIFs) to achieve so.
Moreover, you can also repurpose your videos and turn them into podcasts. But only do this when the video was about a conversation between professionals in the field, or any other type of chat. Always try to give your videos a second use, you won’t regret it.
If you ever run a dental webinar or seminar, you can add your old dental videos to your presentation to educate and engage your audience. Dental technologies and dental procedures can be difficult concepts to explain. But your repurposed dental videos can help your audiences understand them.
What about turning videos into compelling graphics for your social media accounts? You can always turn snips of the video into GIFs or extract images or quotes from the videos for your social media marketing campaigns.
After reading this blog you may have an idea of what to do with your video to maximise the investment. We hope you found this blog interesting, and thank you for reading,
Melvin.
Do you want to do a Video for your Dental Practice? Here at Impress Video, you will be able to do so with video production and marketing professionals. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!