According to a study conducted by Zocodc Survey in America, people are dropping out of healthcare due to their busy lives, and 9 out of 10 millennials are not scheduling a doctor’s visit. The stats from 2020 revealed that the number of Instagram users monthly worldwide is 1 billion. That is why you should start advertising on social media, and we will give you some key Instagram tips for dental practices.
All these statistics are more than enough to realise that Instagram is widely used and that it is a great channel for medical professionals to market their services. If your patients do not have time to take accountability for their health, it is your duty to reach out to them in the right places and make them aware.
Here are some Instagram tips for dental practices to help your dental brand grow through the platform.
Instagram is a powerful tool with a lot of engagement potential if you are able to use it right. People are constantly in this app, and if you advertise there, there might be a chance of getting new customers. Hence, down we give you some useful tips to increase your visibility and interaction on this social media.
The more people engage with your social media content, the higher the visibility you get. Therefore, increasing your engagement rate should be a priority if you’d like to drive results on Instagram.
This is achieved when you create content that your target audience finds valuable. Furthermore, increasing engagement helps build and strengthen relationships with new and existing patients.
A strategy to increase your engagement rate is to respond to all your comments, as according to Instagram’s algorithm, your own replies count as engagement. Basically, this means that if there are 5 comments on your post and you reply to all, it counts as 10 comments.
Another strategy is to comment first or tag a user who might get the ball rolling. This strategy is used by big brands to encourage other users to comment too. Creating posts focusing just solely on engagement is also an effective way to get comments. An example of this could be, “Any of you guys has any funny story whilst at the dentist?”
Moreover, IGTV is an Instagram tool that lets people post long videos. They have not been Instagram’s greatest hit. However, if used properly, IGTV can introduce new opportunities. As a dentist, some of the information you may want to convey may take time to explain in detail. If that’s the case you may want to consider using IGTVs.
When putting stories on Instagram what people do not realise is that stickers are a big asset. Most stickers increase your stories’ interactivity. There are mainly 5 types of interactive stickers: hashtags, polls, questions, mentions, and emoji slider stickers. The poll stickers, for example, let your audience choose between choices e.g. “Do you prefer a normal toothbrush or an electric one?”
Stickers, which increase interactivity will in turn increase the viewership and strengthen the relationship with your audience. So, taking advantage of this tip is good to get the community feels going in on your Instagram stories.
After reading this blog you may have a better understanding of the practices you should follow on Instagram to grow your brand. Let us know in the comments if you have followed any of the tips given in the post.
Thank you for reading,
Melvin.
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