The current dental market has fierce competition, and you need to start standing out. So this is where video marketing for your dental service comes in. Video, if used properly, is one of the most powerful tools in marketing. Nonetheless, you need to ensure content is relevant, concise, and memorable to your audience. Besides, you have to market it properly to avoid unintended results. In this blog, we summarise the do’s and don’ts in dental video marketing to help you maximise the results of your marketing campaigns.
If you create a dental marketing video, please do not do it for the sake of it. This will not only be a waste of time and money, but your audiences can easily pick up on it. Right now, there are many videos all over social media viewers can come across. If you don’t provide value to them, viewers will easily move on to the next video.
Videos, if optimised properly, can help your dental practice gain visibility. Meta tags, descriptions, and titles that relate to what your target audience is searching for are some of the things you have to take into account for the optimisation of the videos.
If you want to get your patients interested, you need to show what is behind your company (i.e. the team, your vision, your values…). This will help them understand what makes you different from the competition and get an overview of what to expect at the practice.
Your biggest priority should always be your viewers, not bots. You should not abuse the powers of the algorithm to get more brand awareness because slowly but surely you will lose your viewers. A simple example of this is using irrelevant titles for your video just to encourage searchers to click on it.
A lot of people already have a fear of going to the dentist. Then you will have to make sure your video content does not scare them off. If you want to share for example a dental procedure, animations are the best way to go.
People do not like being bombarded with promotion heavy videos. You need to find a balance – 80% of your videos need to be entertaining and promotional. Give your customers value in your dental marketing videos, and you will see them sticking around.
After reading this blog you may have a better understanding of the do’s and don’ts in dental video marketing. Thank you for reading,
Melvin.
Do you want to do a Video for your Dental Practice? Here at Impress Video, you will be able to do so with video production and marketing professionals. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!