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7 Tips on: making a great dental patient testimonial video

Dental patient testimonials are a powerful tool. They give your dental practice the credibility and relatability it needs to attract new clients. Besides, testimonials allow businesses to show how diverse and versatile the practice is. Why are patient testimonial videos so effective? Why do potential patients look for them? For potential clients, it is all about knowing the quality of the services offered by the practice. And they are effective because statements are more believable when they come from previous clients rather than from team members. Given the importance of testimonial videos, we have created a list of 7 tips to make a great dental patient testimonial video.

Tip 1: Spark attention with stories

There needs to be a flow in the testimonial video. It should narrate a story to keep viewers’ engaged and spark their curiosity. A story feel can be integrated into a testimonial video by asking the patient about himself and his needs at the beginning of the video. Then, let him explain how your dental practice stands out from the competitor’s ones. Finally, wrap things up and make it clear the dental practice satisfied the patient’s needs and expectations.

Tip 2: Avoid using a script

When you are recording a testimonial video, avoid telling your patients to memorise scripts. The main objective of a dental patient testimonial is to capture raw emotions and the human side of the business. For that reason, scripting a testimonial instantly makes it robotic and unbelievable. You want your patients to speak truthfully from the heart. 

Tip 3: Prioritise emotional connection over facts

Audiences are inspired by emotions, not by facts. So if you want your patient video testimonials to attract new clients, make sure viewers can engage with the video on an emotional level.

Tip 4: More on the benefits, less on the features

Your dental practice probably has many new technologies and features built in. But viewers are interested in how those features benefit them rather than in the features themselves. Therefore, rather than asking your patients to talk about your practice’s features, ask them to share the benefits of your new technologies or of hiring your services. 

Tip 5: Be fresh and specific

It is better if you can get testimonials from patients who have recently had a great experience in your practice, as they tend to remember all the details and emotions. Also, keep it short and straight to the point because audiences have a low attention span. 

Tip 6: Make your testimonials unique

Most testimonials have the same standard of a single camera on one person whilst they are talking. This repetition of the same camera angle shot loses audiences’ engagement. So change it up and have multiple cameras if you can, making your testimonials unique.

Tip 7: Keep the client calm

When filming a patient testimonial, understand that the full focus of the video is on the patient talking about his/her experience. The patient might not be the best in front of the camera and it might be even a bit overwhelming. So make sure he/she is comfortable throughout the video production process. 

Keep the client calm in your client testimonial video

 

After reading these dental patient testimonial video tips blog you may have an idea of the things you should consider when producing a testimonial video. Should you have any doubts, please do not hesitate to get in touch. Thank you for reading,

Melvin.

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