Each year, the number of consumers watching videos increases. Experts say that by 2022, 82% of all consumer internet traffic will come from videos. Therefore, you should have in mind some dental video marketing ideas to stay ahead of competitors. A dental company investing in video marketing will attract more patients, plus it will be more likely to retain existing patients.
Approaching this will bring greater ROI than any other content. The most important thing is in all the videos focus on communicating your culture and values to the viewers.
Here are 5 dental video marketing ideas you should try to boost your dental brand.
Dental marketing is the process of promoting dental services and building a dental practice’s brand to attract new patients and retain existing ones. The primary goal of dental marketing is to attract new patients to a dental practice, retain existing patients, and grow the practice’s revenue.
Effective dental marketing requires understanding the target audience and identifying the unique selling proposition of the dental practice. Furthermore, it creates messaging and markets materials that resonate with potential patients.
Dental Marketing
A practice video tour gives potential clients a feel of the practice; it increases familiarity which can prompt viewers to choose you over the competitors. The more familiar patients get, the easier it is for them to integrate into the dental practice, being then more likely to call you for future appointments.
Demonstrating your practice’s unique features and facilities will evidence to your potential patients of what makes you different from other dental practices. All in all, increasing the possibility of your dental practice being chosen above your competitors.
Patient Testimonial Videos are the holy grail of all dental video marketing ideas. Who better to bring in new patients than your existing satisfied ones? You could try and explain why your dental practice is one of the best, but this does not compare to the emotions and experiences you can capture from your existing patients.
With a dental patient testimonial video, you are not only increasing your credibility as a dentist, but you are also showing your existing patients you respect and value their opinions. Consequently, this will show the quality of your services and the positive impact you have on your patients’ lives.
This video idea helps strengthen the relationship between the dentists in the practice. It consists of asking dentists a couple of questions about their experience and specialities.
Thus, it gives potential customers a feeling of trust, since they feel they already know the medical professional.
By highlighting your dental services, you are keeping your patients informed about the improvements made within the practice.
Showcase your new dental technologies and services to stand out from the crowd and remind viewers that you are here to give them the best possible treatment and experience available. Hence, it attracts new patients and incentivises existing patients to schedule an appointment.
An explainer or educational dental video provides patients with valuable information by teaching them things they might not currently know. In addition, this content can help build trust and establish you as an expert in your field. Moreover, it is a great way to establish trust between potential and existing practices.
Although there are many different types of dental procedures, one of the best ways to illustrate the procedures to your patients is through 3D explainer animated videos.
Dental video marketing can be a powerful tool for dentists to promote their services, educate their audience, and build their brand.
Hopefully, now it will be clearer the video types you can create to promote your practice.
Thank you for reading,
Melvin.
Do you want to do a Video for your Dental Practice or help with your dental marketing? Here at Impress Video, you will be able to do so with video production and marketing professionals. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!