If you want to increase your client base, you need to start showcasing your specialities and expertise. One of the best tools to do so is dental videos. These tools can also help you create enthusiasm for new product launches, help followers understand the key processes within the practice easily, or even increase your customers’ satisfaction. Here are some key dental marketing video tips to fully maximise the results of your dental video.
When you create a dental video, you should not create a video just for the sake of creating one. You are creating a video to promote your dental service.
You need to make sure that there is something that the audience can take away from it as viewers could be your potential patients. This could be valuable information or promotions such as discounts for watching the video.
By providing value through your dental videos, you are seen as an expert in the dental industry. This will increase the credibility of your practice, and your customer base will grow.
Sharing your dental practice’s goals, values, and mission helps your video resonate with your audience. Especially, if you include a friendly tone of voice and feel approachable. You then start to seem more human because you are adding that element of personality to your videos.
This makes your current patients feel like they are part of a community, and those potential customers that align with your mission and values will likely contact you. You end up having just the right people around you, who trust and believe in your service and end up promoting you.
Make sure there is a call to action prompt during or at the end of the video so that viewers know what the next steps are. Having a call to action in your video helps remove any friction in the dental sales funnel.
Imagine you are creating a video to promote the dental practice’s root canal treatment, an example of a call to action would be an interactive button at the end of the video taking people to a landing page where they can book an appointment.
Other examples of frequently used calls to action in videos are:
To create a compelling call to action, make sure it has a good design, high visibility, short length, and a sense of urgency.
Overall, dental marketing provides you with customers. Along with a strong dental video and adequate tools such as CTA buttons, it will benefit your business as well as the ROI. So, start thinking about improving your strategy with interesting dental videos.
Thank you for reading,
Melvin.
Do you want to do a Video for your Dental Practice? Here at Impress Video, you will be able to do so with video production and marketing professionals. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!