We are sure people learn a lot at dental school, but nothing related to marketing. Despite their lack of marketing knowledge, dentists work hard to promote and grow their businesses. So, learning about what not to do in dentist marketing and getting ideas and tips in order to improve the business may make a dentist gain an advantage in the industry.
Nonetheless, their efforts rarely pay off as they do not know how to promote themselves properly. Here in this blog, we will look at the most common marketing mistakes dentists make as they try to grow their dental practices.
Many dentists believe that digital marketing is not relevant to their businesses. But they are wrong. Investing in digital marketing is necessary, especially now that people search for dental services online. Those who utilise digital marketing tools properly and build a strong reputation online are more likely to appear at the top of search engines and therefore, attract new clients to the practice.
Dentists should not close any gate of communication between their current and potential clients whilst marketing their services. They should analyse their clients’ behaviour to be on their most-used platforms, engage with them and ask them for feedback to identify key areas of improvement. Building communities on social media is simpler than on other platforms as people can easily engage with companies.
Brands should stay up to date. Technologies are advancing fast and a lot of new features are being introduced to facilitate processes. Business owners should ensure websites and social accounts are updated and double-check if all the features of these platforms work.
Imagine a potential client trying to look for the contact details on a dental website. He struggles to find it but after some minutes he finally has the practice’s phone number. He decides to call to book an appointment, but there is no phone signal. The potential client ends up leaving the site and hiring the services of another dental practice. People are not patient and having a non-updated website will probably make you lose clients.
Dentists should take the time to create a customer persona, which is a visual representation of the ideal customer. Knowing the audiences’ interests and characteristics is key to creating attractive content. If most of the clients of a dental practice were over 65 for example, all the content created would be around on-demand services such as dentures, implants, or crowns.
Competition in the dental industry is high. A unique selling proposition or a unique trait is the only thing that can help dentists stand out. Dentists should definitely have one in order to boost their outcomes.
After reading this blog, you may have an idea of which are the most common mistakes dentists make in marketing. With it, you will have understood the importance and why it is good to have marketing in dentist practices. If would you like to ask us for some feedback on your practices, do not hesitate to get in touch.
Thank you for reading,
Melvin.
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