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Digital Marketing for dentists: 7 reasons why it is good

7 Reasons to Use Digital Marketing for Dentists

We know you are an expert in your field and your patients respect and value your service, as the results you provide are unparalleled to what is out there. Even then, you need to know that digital marketing for dentists is really important.

Mainly because it will be quite difficult to stand out from your competitors if you do not market your services, especially in the digital era. Keep reading to learn 7 reasons why Digital Marketing for dentists like you is good.

1. Online marketing isn’t expensive

If you were to buy billboard space, airtime on radio or TV, or develop custom prints then marketing can become expensive. But one of the best things about digital marketing is that it does not have to be expensive. So having social media accounts, listing your business on Google, email marketing, and having a small website are all free to low costs. 

2. Easy to measure success rates

The problem with traditional marketing such as billboards, advertising in newspapers, leaflets, and so on is that it is very difficult to measure the effectiveness of these marketing tactics.

However, in digital marketing, you can see accurate statistics of the posts’ engagements and the effectiveness of the ads 24/7. This helps you better strategise and optimise the best ROI from your dental marketing.

success rates - digital marketing for dentists

Keeping updated with success rates is easy

3. Targeting options

Not everyone needs to see your ads. Successful dental marketing is identifying your ideal patient base. Through digital marketing, you can tailor your message to target the people that need your service using hashtags, locations, SEO (Search Engine Optimisation) to bring up your service whilst searching certain phrases, and so on. So we would recommend you implement YouTube SEO to rank even higher. 

4. Possibility to outperform your competitors

Traditional advertisements limit you from standing out with your dental specialists. Ranking high on search engines for your service-related keywords or phrases is key to reaching people searching for the specific services you offer. Rankings can be improved using SEO or pay-per-click (PPC). 

5. Real-time data

For you to have an effective dental marketing campaign, you must find the tactic that works for your brand. The problem with traditional marketing is that not only does it take time to see the impact of the campaign but also it takes time to make changes. Digital marketing tools such as email marketing or social media, however, are very simple to adjust and track progress live.  

effective dental marketing campaign

6. Effectiveness of email marketing

To increase the success of your campaign, start using the communication method that is most preferred by your patients. The Email Marketing Census of 2018 found out that email is the most effective marketing platform, and according to Statista, the number of active email accounts is to reach nearly 4.5 billion. 

7. Ease of customer interaction

With the help of digital marketing, you can interact with comments, messages, reviews, and social media posts. By doing so you are showing that you value your audiences’ opinions. This helps you build a community of people who care about your service and brand. Plus, it helps you prepare strategies tailored to their needs and wants. 

 

Hopefully, now that you know why it is a good strategy to embrace digital marketing and having social media accounts, you will start applying our tips. Hence, start taking serious marketing for your dental practice, as the returns they will get you are very high.

Thank you for reading,

Melvin.

 

Contact Impress Video now

Do you want to do a Video for your Dental Practice? Here at Impress Video, you will be able to do so with video production and marketing professionals. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!

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