The greatest outcome of patient testimonial videos is that they enhance your credibility and help you attract new potential patients. These testimonial videos also reassure existing patients that they are in good hands when it comes to their dental needs. Using patient testimonials is highly effective when it comes to dental marketing, as testimonials are proof of your expertise.
Patient testimonial videos are easily sharable. To get the most out of them, make sure you distribute the videos on a wide range of business media channels. Some examples are your websites, social media, and email.
Websites
Testimonial videos can help you have a greater web presence by having them on your landing pages. The videos, if implemented properly, can improve your search engine rankings. This in turn makes it a lot easier for new potential clients to find you, increasing website visitors too.
Emails
Enhance your email marketing by sharing dental testimonial videos. This will make it more appealing to others to open and read. Hubspot statistics on testimonials revealed that having “video” in your subject line increases the chance of an email being opened by 19%. Also, having a video on the email increases the click-through rate by 65%.
Social Media
Social media is one of the easiest platforms to share your content. Sharing testimonial videos there make people that genuinely are interested and loyal to your service follow you. Besides, it allows you to post your videos on certain dental industry pages, forums, etc, which helps you gain more visibility.
To get the best out of your patient testimonials, make sure you do not take away the main goal of creating them. This is to capture your patients’ experiences and emotions from the great results that your dental practice provided them with.
People find it a lot more believable when this comes from your patients. This is why you need to capture their raw emotions and human side without using scripts or making the video seem robotic.
This is why you should avoid bombarding your audience with facts too. People make decisions based on their emotions, so using testimonial videos is all about connecting with them on an emotional level.
However, be truthful and genuine in the process. Even though testimonial videos are used to promote your practice, it does not mean you should be faking it. For something specific and original, ask your clients what they like the most about your practice.
Always be consistent in creating and posting your patient testimonials. Doing this will not only give you accurate feedback to improve but will show potential patients you’re meeting the current needs of all your patients.
We hope you have learned something from this blog. Thank you for taking the time to read it.
Melvin.
Do you want to do a Video for your Dental Practice? Here at Impress Video, you will be able to do so with video production and marketing professionals. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!