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What is dental live-streaming?

What exactly is dentistry live-streaming?

Live streaming is the process of recording and broadcasting video content in real-time. Dental live-streaming is, therefore, the process of transmitting dentistry events, exhibitions, conferences, and seminars in real-time. 

As a dentist, you should consider live-streaming. Millions of users engage in at least one live stream per day, and this number has not stopped growing since the start of the pandemic. Besides, the return on investment in live streams tends to be high.

Why make dental live streaming?

Viewers are not forced to join the live stream. Hence, they are connected because the topic interests them or because they want to invest. In addition, even though live streams are not in a physical location and connections seem impossible, organisers end up connecting with viewers deeply. 

Popular places to live stream dental events include YouTube Live, Facebook, Instagram, and Zoom.

streaming platforms for live dental webinars

Dental live-streaming process 

By now, it is clear the importance of live streams. But how do you stream an event? Here are the steps your dental organisation should follow to produce an effective live stream. 

  1. Have a clear objective in mind of what you are setting out to achieve with your dental live streaming. Also, investigate the scope and any specific features required. With this make a map or a scheme of each part of the live stream to try and minimise the possibility of mistakes.
  2. Do further research, plan, and brainstorm with your team to create a plan to market your products, services, and the live stream even more effectively. Also, try to think of innovative ways to interact with viewers.
  3. Next, decide the location, the necessary equipment, and the timetable of the event. Make sure everything is well-organised and planned. This is vital for the stream to run smoothly.
  4. Test the equipment and get everything ready the day before the event. Test the broadband and have a backup broadband connection in case one cuts off.
  5. On the day of the dental live stream, capture all the key moments. Makes sure viewers have a fully immersive experience. 
  6. Once finished, distribute the recording. Also, use the recording for future marketing campaigns to maximise the return on investment (ROI). Finally, if you have any slides or information, try to send it to viewers by email, with that, it will make them engage for future webinars.
dental live streaming - equipment needed

Equipment you need for a dental live streaming

Is Dental Live Streaming E-Commerce coming soon?

You might be wondering about what dental live-streaming e-commerce is. Well, live-streaming e-commerce is a growing trend in China that has emerged as a new way to sell products online. The main reason for this change in the way brands sell their products has been the pandemic. Could this be a possibility for dental products, equipment, and technologies too?

 

Overall, dental live streaming is definitely an option to consider. You can engage your audience in real-time, provide live support or live dental practice tours and perform live Q&A sessions. Live streams do not have to be long. Just plan them to ensure they run smoothly. If some people can’t join the live stream, save it to your feed so that they can access it once the event has finished.

After reading this blog you may have a better understanding of what is dental live-streaming and the main reasons to invest in them.

Thank you for reading,

Melvin. 

 

Contact Impress Dental now

If you would like to do Live Dental Webinars with video production and marketing professionals, or any other type of video, at Impress Video we can help you. Don’t hesitate to contact us here!

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